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Index investing has become popular.

Investors do not want the risk of investing in individual stocks.

However, investors want to reduce the risk of bear markets.

Zomma's algorithm is designed to be as long term as possible, while also attempting to avoid bear markets.

Zomma's technology is not designed to protect against sudden market crashes.

Tax-exempt investors may attempt to avoid bear markets to create a synthetic source of alpha across a full bull and bear market cycle compared to passively holding broad indices.

Avoiding bear markets can be an even more robust source of alpha than stock selection.

Zomma's technology seeks to capture alpha by moving to cash during bear markets and participating in bull markets.

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